How Fast Can You Actually Launch A New Brand?
We have a concept ready but we want to be live in three months. Is that realistic or am I dreaming? Most providers tell me it takes at least six to nine months. What are the main bottlenecks that slow down a launch?
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Three months is very aggressive, but it is possible if you use a high-performance turnkey solution. Since soft2bet partnered with AWS, they managed to accelerate their product launches by 200%. Their developers can now prototype and test concepts in record time, sometimes moving from weeks to just days for certain cycles. The biggest bottlenecks are usually licensing and payment integrations, so if you go with a provider that already has the licenses and an API-driven payment ecosystem, you save months of work. If you have all your branding ready, a modern, modular platform is your best bet for a fast rollout.